About Us

No Direction Hat Co. is inspired by the people around the world that have No Direction. The people that live for the now. The people who live for the journey and my not even know where the journey is leading them.

No Direction Hat Co. was established in late 2021 when I found myself having no idea where to go next. I had No Direction. In the reflection of having No Direction I decided life needs to be lived the here and the now! I have always loved collecting hats and decided to put my love for hats to work.

No Direction Hat Co. pairs unique designs with a multitude of hats, caps, beanies, shirts and hoodies. The idea is to not lock you into set choices if there are designs that you love. Whether it's a flat bill cap, old school trucker hat, or beanie to keep your head warm, No Direction Hat Co. has options for you. There are now even streetwear shirts and hoodies available for even more options! 

I am beyond grateful for the support and am excited to share these designs and this journey with you. 

To have No Direction is to have No Limits. 

-Eric Frazier, Owner/Operator